ASHLEY
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INCOMING MESSAGE
FROM: ASHLEY BROWN
Here's my résumé.
LEVEL 06
Hawaiʻi Public Radio
Hawaiʻi Public Radio · Communications + Digital Marketing
Hawaiʻi Public Radio
Communications and digital marketing for Hawaiʻi's public radio station.
THE THOUGHT
“How does a radio station reach people who don't listen yet?”
THE CHALLENGE
The station needed to reach new listeners and grow its membership online.
WHAT I BUILT
As Communications & Digital Marketing Manager, I lead digital campaigns, content and messaging across the station's channels.
RESULTS
I led the "Forward Together" spring membership campaign and built automated welcome emails for new members. My Digital Literacy program pitch moved from the CEO to the board. I also built a Giving Day site prototype and wrote its full plan.
The station is out there. Tune the dial to 88.1 FM and find its voice.
87.5 FM …
Getting warmer… the static is fading.
INVENTORY
- Digital Marketing
- Content Strategy
- Communications